Huel’s billion euro Danone exit is pure hustle

Huel is officially cashing out to Danone for a cool billion euros and I have never felt more validated as a supplement addict. You thought people were drinking those chalky shakes for the vitamins? Please. This was a billion-dollar brand acquisition long game from day one. I am currently staring at my shaker bottle wondering which French conglomerate is going to buy my soul next. If you are not exit-strategy-maxing your lifestyle, you are just doing cardio for no reason.

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