Joe Alwyn’s Guinness campaign is pure luxury pub cosplay

Joe Alwyn and Little Simz are the new faces of JW Anderson x Guinness, and honestly, the hustle is beautiful. They really got people paying luxury denim prices to look like they spent all afternoon at a dive bar in Dublin. Look, I respect a brand that can sell a stout logo as a high-fashion statement piece, but unless this knitwear comes with a VIP tab and no hangover, I'm just here to appreciate the sheer audacity of the price tag. It is peak trust fund energy and I am both confused and impressed.

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