Durant’s Boardroom Hits Cannes To Sell Sports-Infused Synergy

Kevin Durant and his brand Boardroom are setting up a VIP tent at Cannes Lions to 'connect' with creatives, which is high-level speak for drinking 40-dollar water near a beach. I’ll be honest, I spent a month in 2016 doing the 'visionary meetings' circuit after a gym clip went viral, and 90% of it is just standing in expensive rooms waiting for a contract that never comes. This isn't a media play; it's a 'let's see if we can get the CEO of a shoe brand to pay for our vacation' play. Honestly? I respect the game. If I could get paid to be a strategic partner while wearing linen in France, I’d stop hitting legs and move to the Riviera tonight.

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