Chris Kempczinski’s McDonald's acting is a total flop

Chris Kempczinski looks like he’s trying to swallow a live grenade in these Big Arch promo clips instead of a burger. Look, I spent two summers at the Chateau pool—I know when someone is pretending for the camera. I’ve seen A-listers drink 'detox juice' that’s actually straight gin and sell it better than this. If the guy making $20M a year can’t take a bite of a McNugget without looking like he’s at a deposition, the whole brand is cooked. It’s the same energy as a publicist claiming their client’s sudden nose job is just 'contouring.' We see through it, Chris. If you’re going to be the face of the company, at least learn how to chew like you aren't being held at gunpoint by your own marketing department.

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