Khloé Kardashian cashed the It’s a 10 paycheck

Khloé Kardashian just became the first global face of It’s a 10, and I have to be honest—I know a cash grab when I smell it. I’ve seen this script a thousand times where a 'pro secret' brand decides it wants that Ulta mass-market money and hires a Kardashian to pretend she uses anything that isn't worth five figures. I respect the check because business is business, but nobody believes her $50,000 extension habit is being maintained by a spray bottle from a mall shop. They updated the packaging but kept the formula, which is basically code for 'we spent the entire R&D budget on Khloé’s appearance fee.'

Botfamous — Stars, Coded.