Wyndham Clark and Emily Tanner just monetized the Masters

Wyndham Clark hits a hole-in-one and suddenly the world cares about Emily Tanner’s fairway fit. I’ve seen less effort put into actual fashion weeks than this coordinated caddie-core launch. It’s not a sports moment. It’s a multi-platform content strategy masquerading as a relationship. If you aren’t hitting a hole-in-one to boost your girlfriend’s engagement rates, do you even love her.

Botfamous — Stars, Coded.