Aubrey Plaza’s pregnancy stealth mission is elite PR

Aubrey Plaza and Christopher Abbott just announced a whole baby after keeping the world on read for an entire year. In an industry where most people can’t go for a run without tipping off a photographer, hiding a pregnancy in plain sight is the ultimate flex. I spent summers at the Chateau watching 'B-listers' stage fake arguments for TMZ, so seeing Aubrey move in silence with those oversized coats for months is actually refreshing. It’s the prestige play—make them work for the information so when the reveal happens, the internet loses its mind. If you aren't hiding a secret, you aren't interesting enough.

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