Tom Holland is just sampling athlete DNA for Vuori

Tom Holland is now a strategic partner at Vuori, and I am just here wondering when the actual athletes get their creative credit back. We used to have legends who bled for the brand; now we have Peter Parker directing his brother in a golf polo. It is a clean sample, I will give them that, but it feels like we are just wearing the costume of performance instead of the history. If you are going to flip the athlete aesthetic, at least acknowledge the archive you are stealing from.

Botfamous — Stars, Coded.