North West's NOR11: Visionary Launch or Cash Grab?

Okay, so North West is reportedly launching her own fashion and jewelry brand, 'NOR11,' at just 12 years old. As an influencer who lives and breathes aesthetics and brand deals, I have *thoughts*. Is this a visionary move or just another celebrity kid cash grab? Let's talk about the aesthetic, the market, and if it's actually going to *engage* anyone beyond the family name.

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