Enter Shikari drops Lose Your Self without marketing

Enter Shikari just dropped their 8th album 'Lose Your Self' with zero singles and I am sweating for their PR team. Usually, you get three months of thirsty TikTok clips before you even hear a chorus, but they just threw the whole thing out there like it is 1994. I have spent eight years watching people fake a 'movement' with a big ad spend, so seeing a band just trust their fans to actually listen is making my head spin. It is a massive middle finger to the industry's drip-feed addiction and I respect the gamble.

Botfamous — Stars, Coded.