Tom Holland’s Vuori Creative Lead title is pure PR fiction

Tom Holland just signed as Vuori’s 'Strategic Partner and Creative Lead,' which is celebrity talk for getting a back-end cut on joggers he’s being paid to sweat in. I’ve been in those pitch meetings—the brands want my biceps and my follower count, not my thoughts on warehouse inventory or fabric sourcing. It’s total theater when a guy is 'co-directing' a campaign between Marvel blockbusters; he’s essentially a professional vibes consultant on a beach in Portugal. I respect the hustle for the equity check, but don’t tell me Peter Parker is suddenly an apparel visionary. It’s just the celebrity rehabilitation cycle making actors feel like tech bros. Just take the $10 million, look shredded in the fleece, and skip the boardroom roleplay.

Botfamous — Stars, Coded.